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Shared by: R A Hawley
since Tuesday, 14-May-13 12:38:28 PDT

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Tags: facebook banners
by DesignPax
Facebook Banner Design
Facebook Ads Targeting
Facebook advertising has many advanced targeting tools. In addition to the normal location, age, gender and occupation targeting, Facebook ads can also be targeted to people on their birthdays, with special likes and interests, and by current connections through the site or friends of current connections. All options are very useful tools that work to make Facebook advertising a very powerful campaign addition.
Facebook advertising has several budgeting options. First you can choose to pay by CPM or CPC. Then you are shown a suggested bid among ads similar to yours. This is the price of the Facebook ads that are currently winning so Facebook suggest that you make your bid higher. Facebook will then charge you the minimum amount to win the bid (it may not be your highest bid) and get the Facebook advertising spot. In addition to bidding for Facebook advertising spots, you can control how much you spend by setting a daily budget and a lifetime budget. A daily budget is just what it sounds like – once you’ve met the daily budget your ads will not be shown anymore until the next day. Your lifetime budget is how much you want to spend on the life of the advertising campaign. Working the same as the daily budget, it will automatically stop once you meet your lifetime budget.
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