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Shared By: R A Hawley 05-14-2013

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float: left; Search for: HOME About Making Email Campaigns and Landing Pages Work Together by DesignPax When you run an email marketing campaign whether it’s to sell a product or provide information to your audience, both goals will have one thing in common: they need an effective landing page to be successful. An email campaign without an effective landing page will fall flat and won’t get you very far in achieving your goals. Here are some tips: Treat them as the same project, not two separate entities. This is important because the two must work together to achieve your goals. While the email campaign drives users to click through, the landing page gives you the chance to convert those click throughs to leads and buyers. They are a packaged deal, treat them as such. Make the two match in a variety for ways. You’ll want your colors, fonts, font sizes and graphics to match, but you will also want your language, tone and voice to match in both. Track your results. This is so important! If you’re looking for higher conversion rates, you must consistently look at your CTR and your conversion rates. This will tell you if your email campaign and landing page are effectively working together or if you need to make some changes to get higher conversion rates. Comments are closed. Categories Ad Networks Animated Banners Email Campaign Design Facebook Fan Page Design Flash banners General Banners General Design Tips HTML Icon Design Landing Page Design Logo Design Open source CMS Twitter Background Design Uncategorized Website Design Wordpress Theme Design Tagsanimated banners banner design tips blog design Blogging custom design email content email design email design tips facebook business page facebook cover design Facebook design Facebook Design Analysis facebook fan page design Facebook fans facebook landing pages Facebook Marketing Facebook page analysis facebook reveal Fan Gate flash icon design icon designer landing page landing page analysis landing page content landing page design landing page design tips logo design logo design importance logo design process Optimization original logo professional design templates twitter background size twitter design tips twitter promotion tips Web design web designer Website Design website design tips wordpress design wordpress plugins Wordpress tips wordpress widgets Recent Posts What you Should Know When Choosing a WordPress Theme Restaurant Facebook Covers – The Essentials Redesigning your Website for a Special Occasion Icons for Children – What Works? Can Funny Landing Pages be Taken Seriously? Archives Except where otherwise noted, content on this site is licensed under a Creative Commons Licence. Contribute to the Article DesignPax.com Blog

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