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float: left; Search for: HOME About Email Campaign Design Tips to Get your Email Read! Tags: email design tips by DesignPax Email campaigns such as postcard type emails, newsletters and special message emails are fast and efficient ways of getting your message to a very targeted group of people. They can work wonders to boost traffic to your website and really help you generate business. Knowing your audience is one important aspect of an email campaign, but the design of your email is also key in gaining readers, promoting click throughs and generating business. Here are some email campaign design tips to help your emails get read. Be consistent in the design. This means across the board your email campaign should resemble your website as well as other email campaigns you have going. This works in your favor by creating instant recognition for your brand. Optimize images to fit in the preview pane. Many readers scan emails through programs such as Microsoft Outlook. If your email campaign design has images or a logo that does not fit in the preview pane, chances are readers aren’t going to take the time to open it and read it therefore they won’t be getting the full effect of your email. Consider a table of contents. This is specifically for email newsletters. A table of contents will tell your readers up front what the newsletter contains saving them the time of having to scroll through your entire newsletter – which let’s face it, many won’t do. Avoid free email templates. Free templates won’t get you very far in the world of email marketing design. Sure the word FREE may entice you, but the whole point of an email campaign is to get your subject matter read by a large, targeted audience. If they see a template that looks generic and like every other email campaign design out there, they won’t read it. While free is sometimes good, in this case you’re better off investing some money into a professionally designed, unique email campaign design. Comments are closed. Categories Ad Networks Animated Banners Email Campaign Design Facebook Fan Page Design Flash banners General Banners General Design Tips HTML Icon Design Landing Page Design Logo Design Open source CMS Twitter Background Design Uncategorized Website Design Wordpress Theme Design Tagsanimated banners banner design tips blog design Blogging custom design email content email design email design tips facebook business page facebook cover design Facebook design Facebook Design Analysis facebook fan page design Facebook fans facebook landing pages Facebook Marketing Facebook page analysis facebook reveal Fan Gate flash icon design icon designer landing page landing page analysis landing page content landing page design landing page design tips logo design logo design importance logo design process Optimization original logo professional design templates twitter background size twitter design tips twitter promotion tips Web design web designer Website Design website design tips wordpress design wordpress plugins Wordpress tips wordpress widgets Recent Posts What you Should Know When Choosing a WordPress Theme Restaurant Facebook Covers – The Essentials Redesigning your Website for a Special Occasion Icons for Children – What Works? Can Funny Landing Pages be Taken Seriously? Archives Except where otherwise noted, content on this site is licensed under a Creative Commons Licence. Contribute to the Article DesignPax.com Blog

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