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Shared by: R A Hawley
since Tuesday, 14-May-13 13:08:13 PDT

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Battery Yellow 33 5 Image
Battery Yellow 33 5
By: R A Hawley
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by DesignPax
It’s pretty hard to think of a popular, public website that doesn’t contain banner advertising.  While people often claim that advertisements, don’t have any impact on them at all, and advertisers worry that consumers suffer from “banner blindness”, this isn’t reflected in reality.  A carefully thought out banner advertising campaign, increases brand awareness, increases brand value and drives traffic to your website.  This is what them impacts your bottom line profits.
So let’s start with the basics.  What do you need to know once you’ve made the decision to create a custom web banner campaign?
4) Ensure that you have a clear, compelling message to engage potential customers. A successful banner ad design explains what the product or service you are providing is, and additionally gives viewers a general impression of what your company is like.  A good banner ad also serves as an online business card
5) Give your viewers a call to action. Encouraging potential customers to engage with your online banner ad is a crucial first step to driving them to your website and spending money with you in the long-term.  People are naturally attracted and even intrigued by instructions, and even the simplest “Click Here” message persuades people to click through to see what it is that actually happens when they do.
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