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Shared By: R A Hawley 05-14-2013

Bicycle 9 Image

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float: left; Search for: HOME About The Psychology of Color and your Website Tags: colors by Carly Hilios Red Red is the color of roses, Santa Claus and blood. Of those three options chances are “blood” stirred the most within you just as it does for everyone. The color is a vivid color which makes people sit up and notice. However, overuse can borderline disturbing or graphic. This is why red should be used with caution on your website and landing pages. There are few companies which can truly justify the goal of their website being to get customers riled up and ready to either fight or flight. Video game companies, edgy advertising agencies and more may be able to effectively use red to brand themselves but people selling soap or social media consulting should use red sparingly. Blue Waterfalls, oceans and the sky, nothing is more relaxing and soothing than the color blue. Blue is popularly used on websites for companies who want their customers calm, relaxed and ready to trust them. Some psychologists even report that blue is viewed as a color which can treat and relieve pain which is a valuable for companies who are in the business of healthcare or reputation management. Yellow The sun, rubber duckies, other yellow objects make most people’s associations with the color yellow a happy one. Words used to describe yellow in the mental health community include “stimulating” and “purifying”. This is a color which can truly make a person smile just by looking at it, especially if they live somewhere where it rains all the time. Yellow is a great color for use on landing pages because it draws attention without distracting people from text. It is generally recommended to never use yellow (or other colors for that matter besides blacks and greys) for text though because it is difficult read. Green Green has turned a whole new corner in its psychological meaning over the last decade. The color has always depicted nature, trees, and grass but now it has taken on a whole meaning. With the growth of “going green”, the color green is one of the most powerful landing pages colors for companies who want to appear environmentally friendly or at least down to earth. The first goal of your landing page’s should be to relay your company’s brand and mission but the use of color can greatly enhance or handicap your site depending on if it is used effectively. Remember to keep your landing pages readable and then add in levels of psychologically specific colors to really hammer home your company’s image home. Categories Ad Networks Animated Banners Email Campaign Design Facebook Fan Page Design Flash banners General Banners General Design Tips HTML Icon Design Landing Page Design Logo Design Open source CMS Twitter Background Design Uncategorized Website Design Wordpress Theme Design Tagsanimated banners banner design tips blog design Blogging custom design email content email design email design tips facebook business page facebook cover design Facebook design Facebook Design Analysis facebook fan page design Facebook fans facebook landing pages Facebook Marketing Facebook page analysis facebook reveal Fan Gate flash icon design icon designer landing page landing page analysis landing page content landing page design landing page design tips logo design logo design importance logo design process Optimization original logo professional design templates twitter background size twitter design tips twitter promotion tips Web design web designer Website Design website design tips wordpress design wordpress plugins Wordpress tips wordpress widgets Recent Posts What you Should Know When Choosing a WordPress Theme Restaurant Facebook Covers – The Essentials Redesigning your Website for a Special Occasion Icons for Children – What Works? Can Funny Landing Pages be Taken Seriously? Archives Except where otherwise noted, content on this site is licensed under a Creative Commons Licence. Contribute to the Article DesignPax.com Blog


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