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Shared By: R A Hawley 05-14-2013

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float: left; Search for: HOME About Tags: landing page analysis by DesignPax Back by popular demand is another landing page analysis. Upon first glance, this landing page stands out and catches our attention. The colors and background images combine to make a compelling picture that really draws the reader in. Let’s take a closer look. (Image resized to fit post) Color The color is one of the things that instantly draws in readers’ attention. There are three main colors – grey, green and yellow. In an interesting use of color, the background colors are muted and the pops of yellow draw attention to the important points on the page. Additionally, the green used is reminiscent of the green on the company’s website making it easily recognizable. White Space The use of white space on this landing page design is interesting. While the background isn’t white space per se, it still works as white space. The background is a landscape which doesn’t take attention away from the information on the page and instead it leaves the page feeling spacious. Images There are two types of images on this landing page: background images that could be considered part of the scenery and a pie chart. The pie chart is at the top of the page and adds useful information to the meaning of the landing page, while the remainder of the images are near the bottom of the page and contribute to the scenery. Overall the images really add to this landing page. Recognition We’ve already mentioned the use of green to link the landing page to the company website. The company logo is right smack at the top of the page leaving no doubt in readers’ minds where they are. Additionally, the title at the very top of the page states exactly what it is. Information This is a very informative landing page. The topic is right there at the top and users can’t miss it or the meaning. The very most important information is also at the top of the page. The first few sentences explain what the product is and what it delivers. The more detailed information is at the bottom of the page and stated in a very persuasive way. Finally, this landing page makes good use of user testimonial which isn’t seen on all landing pages. Call to Action Located at the top of the page directly under an explanation of the product is the call to action. It could not be more clear or in a better position on the landing page. It’s clear, visible and concise. Comments are closed. Categories Ad Networks Animated Banners Email Campaign Design Facebook Fan Page Design Flash banners General Banners General Design Tips HTML Icon Design Landing Page Design Logo Design Open source CMS Twitter Background Design Uncategorized Website Design Wordpress Theme Design Tagsanimated banners banner design tips blog design Blogging custom design email content email design email design tips facebook business page facebook cover design Facebook design Facebook Design Analysis facebook fan page design Facebook fans facebook landing pages Facebook Marketing Facebook page analysis facebook reveal Fan Gate flash icon design icon designer landing page landing page analysis landing page content landing page design landing page design tips logo design logo design importance logo design process Optimization original logo professional design templates twitter background size twitter design tips twitter promotion tips Web design web designer Website Design website design tips wordpress design wordpress plugins Wordpress tips wordpress widgets Recent Posts What you Should Know When Choosing a WordPress Theme Restaurant Facebook Covers – The Essentials Redesigning your Website for a Special Occasion Icons for Children – What Works? Can Funny Landing Pages be Taken Seriously? Archives Except where otherwise noted, content on this site is licensed under a Creative Commons Licence. Contribute to the Article DesignPax.com Blog

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